The Best Amazon Prime Day Deals: The Year's Best Promotions for Health, Wellness, and More

Josh Hurst
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Summertime Prime Days are back again this July 11th and 12th with savings on everything a fitness enthusiast might need from studio bikes to treadmills to the best massage guns for muscle recovery. With so many excellent deals, it may feel overwhelming to keep track of what will be on sale for Prime Day or decide which Prime Day deals are the best.

Not to worry, we've compiled a list of some of the hottest offers for athletes and beyond this Amazon Prime Day 2023. We'll be updating these deals as they go live, so make sure to check back!

Amazon Prime Deals Page | Today's Deals | Brand Deals

The Best Amazon Prime Early Access Sale Deals - Our Top Picks

Cardio Equipment

Indoor Bikes



Rowing Machines

Home Gym Equipment

Massage Tools


Fitness Trackers

Fitness Apparel

Apple Deals

Home Deals


Optimum Nutrition



Old School Labs

Ancient Nutrition

JYM Supplement Science


What to Look for When Shopping for Amazon Prime Day Deals

While Amazon Prime Day deals are technically available only through Amazon itself, it's worth pointing out that many third-party sellers who list their products on Amazon will also offer big promotions to remain competitive during this season. They're worth keeping an eye on!

Also: Amazon offers free shipping on pretty much anything you buy during Prime Day. However, many third-party sellers who normally make you pay for shipping will offer a free delivery option on Prime Day. Again, this is worth keeping an eye on.

How long do Prime Day deals last?

These deals typically last two days (48 hours) with Prime Day in July and Early Access in October. Some deals may appear onsite early and some may last longer than the 48-hour event.

How long do Prime Day deals last?

These deals typically last two days (48 hours) with Prime Day in July and Early Access in October. Some deals may appear onsite early and some may last longer than the 48-hour event.

What is Amazon Prime Day?

Amazon Prime Day is a special savings event that is available only for Amazon Prime members.

When Is Prime Day 2023?

Prime Day 2023 is July 11th and 12th, Early Access will likely take place in October.

How to Find the Best Prime Day Deals

Start by bookmarking the Prime Day Deals page to check for updates throughout the event. If there is an upcoming deal that you are interested in that isn't live at the time, you can sign up to "Watch this Deal." Additionally, with the Amazon app, you can even enable push notifications to give you a heads-up five minutes before the deal goes live.

For the "Invite-Only" deals, simply navigate to that item's product detail page and select "Request an Invite." There are also Lightning Deals available for shorter periods throughout the event. If you miss the window for a Lightning Deal, there should be a waitlist you can sign up for should the item become available after the 15-minute hold window.

If you have Alexa, you can find exclusive Prime Day offers (and early access) by asking, "Alexa, what are your deals?" If you don't have an Alexa-enabled device, you can always download the Alexa app to access these savings.

Looking for a specific brand this Prime Day? Check out Amazon's Brand Deals page and click "Follow" to watch for updates.

FAQs About Amazon Prime Day

Do you need to have Amazon Prime for Prime Day?

Yes, Prime Day savings and promotions are only available to shoppers who have an active Amazon Prime membership. Note that you can access deals simply by signing up for the month-long free trial, but you'll want to make sure your membership is active before Prime Day begins.

Does Amazon Prime Day have sales on everything?

Not every Amazon product is on sale for Prime Day, but Amazon Prime Day deals do span a range of products from virtually every major product category.

How much does Amazon Prime cost?

The current price for an Amazon Prime membership is $14.99 per month or $139 if you pay the annual cost upfront.

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