Billabong Raises the Sea Level for Surf Camps
Billabong Camps will set itself apart from traditional surf camps by working with their partners to offer a comprehensive curriculum covering: ocean science, water safety, surf culture and surf etiquette. Campers will have the chance to learn firsthand about such ocean science topics as: waves, tides, marine biology, coastal ecology and beach profiles, as well as how to operate safely in the surf zone while riding waves. Throw in a little surf history, respect for the beach and environmental awareness, and you have a unique program for first time surfers.
"We want Billabong Camps to be the best experience that a camp can provide", says Jim Kempton, the Director of the Billabong Camps Program. "That required teaming up with Surfline and Surfrider, to bring additional knowledge and expertise to the participants and elevate the program to a higher level." It also offered a perfect occasion to match altruism with business, something the surfing community expects.
"It's a terrific opportunity for us to get our message out", says Matt McClain, Marketing Director for Surfrider. "We're reaching 8,000 people and Billabong is contributing funds to the local chapters for each of the kids we reach. So we benefit both ways."
Billabong debuted its program in June 2005 with 18 locations coast to coast, plus two in Hawaii and one in Canada. For 2007, the number has increased to 35 and topping off the list are Billabong's international locations, including: Mexico and El Salvador.
To operate these camps Billabong has selected independent operators in each community based on their high standards of instructional integrity, history, excellent reputation and continued commitment to youth programming.
"Billabong has struck a great balance with their surf camps", Says Jonno Wells, CEO of Surfline. "Sean Collins and his forecasting team have been bringing surf science to students for years. Surfline is committed to helping educate the next generation, so getting involved through the camps is a natural fit."
Each week, campers can expect to spend their days in small peer groups that are age and skill appropriate. This enables them to develop skills at their own rate, building confidence and proficiency and at each level. In addition, professional counselors and a low staff to student ratio of one to five ensures safety and allows for individual instruction.
Register for a Billabong Camp today.
For more information on Billabong Camps or its partners please visit www.billabongcamps.com, www.surfrider.org or www.surfline.com.