After day 12, I, like thousands of others, continued to follow him on social media to see his progress through his challenge. His wife, daughter, two wingmen and team doctors posted on Facebook and Instagram several times throughout each day, posting anything from physical updates, recovery treatments or fun events the kids were enjoying that day. Positivity and humor permeated through his camp, and he had an abundance of support.
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Lawrence's biggest goal was to increase awareness for childhood obesity by raising money for the Jamie Oliver Foundation. He promoted active community involvement in each state by including a 5K run during each of his marathons. People could register and run with the Iron Cowboy, and all proceeds were then donated. His daughter, Lucy, completed each 5K in every state, and his mom even completed the last few 5Ks. The 50-50-50 challenge was a community and family affair.
Now for the million-dollar question: Was it worth it?
James and his family sold their house and moved their possessions into storage to fund his challenge. At the time of his Texas leg (day 12), he had no promising jobs lined up and was banking on the success of his pending documentary for financial stability.
He also planned to raise $1 million for charity, but after 50 days, he ended with a significant, yet disappointing, $68,000.
Only time will tell if he made a lasting impact. And only time will tell if his body can make a full recovery. One thing is certain: The Iron Cowboy fully committed.
Despite falling short monetarily, he inspired thousands of people in all 50 states to become more active, and he sparked a conversation about a rampant disease in America.
He showed that with the help of friends and family, and with perseverance and persistence, anything is possible. Now we'll have to wait to see what the Iron Cowboy will do next.
