Family Day: The US Open is holding its second annual Family Day on Tuesday, August 31. Parents accompanied by children 14-and-under can sit together in reserved seating in Louis Armstrong Stadium. The day's activities will feature a family scavenger hunt, tennis giveaways, family-friendly entertainment attractions and a special QuickStart demonstration with Tracy Austin. An exclusive family breakfast, located in the Corporate Hospitality Pavilion in the Indoor Training Center, is also available as a ticket package for purchase and includes early access to Smashzone and a VIP gift bag.
Kids Nightly Anthems: An instant tradition from the past three US Opens, children selected from auditions at the US Open Casting Call held at Radio City Music Hall in early June will perform in Arthur Ashe Stadium. Out of the 258 children who tried out, 14 were selected to perform. Children from around the country auditioned for this one-of-a-kind chance.
SmashZone: The premier fan interactive attraction in tennis, SmashZone will return to the 2010 US Open at its location in the Indoor Training Center. The 20,000-square-foot interactive experience features the QuickStart Tennis play format (tennis scaled to size for kids) with special guest appearances on our "Center Court." New attractions this year include the Tennis Hall of Fame Gallery, and opportunity to rally against an electronic backboard in a series of timed activities in the Training Zone presented by EveryoneBreathe.com.
US Open Gallery: International Tennis Hall of Fame & Museum: Each year since 1999, the US Open Gallery features a display from the International Tennis Hall of Fame & Museum. The gallery has moved to its new location inside SmashZone, where this year fans can have their photo taken with a replica US Open Trophy, meet legends of the game and experience tennis history. The US Open Gallery is open daily.
Chase Quick Deposit: Fans can visit one of two on-site Chase booths during each session to enter the Chase QuickDepositSM PIX2WIN sweepstakes. Each day, one grand prize winner will receive $1,000, ten winners will receive $100, and up to 100 winners will get two passes to the new Chase Lounge.
Olympus: Olympus will have a new booth this year that provides fans the opportunity to make their own commercials based on the US Open "It Must Be Love" campaign. The booth will be located in the South Plaza.
Stonyfield Cafe: This year, the Food Village will now feature Stonyfield Caf?, a grab-and-go dining option dedicated to serving healthy food, fast. Sonyfield Caf? will offer food options that are all-natural and/or organic, locally grown and sustainable.
US Open Court of Champions Induction: Margaret Osborne duPont and Ken Rosewall will be inducted into the US Open Court of Champions in a ceremony held prior to the men's singles final on Sunday, September 12. Osborne duPont won three straight US National Championships singles titles from 1948-50 and won 13 US National Championships doubles titles, including 10 straight from 1941-50. Rosewall swept the singles, doubles and mixed doubles titles at the 1956 US National Championships and also won the 1970 US Open. Following his induction into the US Open Court of Champions, Rosewall will toss the coin for the men's singles final.
Upgraded Concessions and Restaurants: The East Gate Concession Stand has been entirely rebuilt, as has the Patio Caf? adjacent to Arthur Ashe Stadium, which will provide fans even more food and drink options as they roam the grounds at the US Open. Levy Restaurants, the official restaurateurs of the US Open, is offering a number of new menu items across the grounds, including new offerings in the Heineken Light Lounge.
The Octagon: The Octagon, which is responsible for 50% of all merchandise sales at the US Open, has been entirely renovated. Point of sales will increase from 24 to 30, the interior display wall size will double in capacity and visual merchandising capabilities will be vastly improved.
Doubles Exhibition: Following the success of the US Open Champions Invitational, the 2010 US Open will feature a special doubles exhibition match on Thursday evening, September 9, featuring tennis legends Martina Hingis and Anna Kournikova competing against Pat Cash and Mats Wilander.
Wheelchair Tennis: The 2010 US Open Wheelchair Competition, taking place September 9-12, will bring 20 of the worlds' top wheelchair athletes. Now in its fifth year, the competition will feature a Men's, Women's and Quad division and both singles and doubles play. Wheelchair tennis follows the same rules as able-bodied tennis, except the ball can bounce twice.
US Open in Madison Square Park: After a year hiatus, the US Open will return to Madison Square Park, which will set up projection screens to view the event each day of the tournament from Friday, September 3 to Sunday, September 12. The US Open in Madison Square Park will be presented by American Express.