An Introduction to Skratch Labs

Dr. Allen Lim wasn’t on a mission to create the "next great thing" in sports nutrition while curing the digestive ailments of professional tour riders with his “Secret Drink Mix.” He was out to meet a challenge, and solve a problem. But by resolving the discomfort the riders had on the course, he helped them to perform better, to feel better in their day-to-day lives, and planted the seed for Skratch Labs.

Somewhere in between the time when we were making Secret Drink Mix in a paint shaker at the hardware store and today, our company and its unique mission were born; we are founded on friendships, and the idea that we’re all human beings bound to have big dreams and to make mistakes in achieving them. Our work as a company was never about capitalizing on our experience; we didn’t have much. It wasn’t about making money; we didn’t know if we would. Instead, our founders opened our doors because it was about doing something we’d never done before; about solving big problems with simple solutions that just plain made life better.

This passion is at the heart of the community events, blogs, cookbooks, and all-natural nutrition products we create here at Skratch Labs. Our mission is to provide people with the inspiration, life skills, and products to take better care of themselves and their families, and while our work may look like a mishmash, that isn’t always straight-forward or easy, we feel there’s nothing more satisfying and grounding than putting in the time, care, and effort to solve life’s challenges.

In the posts to come, we hope you’ll feel some of that passion and come to understand and benefit from our mission. We hope that you’ll feel just how important physical activity and sport are to our individual and cultural health, and how fundamental proper nutrition is to supporting athletic lifestyles. But we also hope you read that neither sports nor nutrition is solely about performance; these elements are vital not just because we want to perform better but also because they bring us together and to give us pleasure.

Simply put, sport and food both nourish our bodies as well as our souls.

We look forward to sharing with you!

- xo Skratch Labs

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