In this program, students will evaluate the various types of marketing and describe how marketing relates to society. In groups, they will create innovative advertising messages, plan a media strategy, and describe how the marketing is measured. Students will develop, create, and direct a multimedia national advertising campaign. Finally, they will present their finished advertising campaign to a local advertising agency! Students enrolled or considering enrolling in the Upper School Academies Programs (Civic Leadership, Service Learning, or Global Engagement) may want to participate in this camp to further their knowledge in their field of interest. See the link to the Academies page on the PRS website.