Firecracker 50 Mountain Bike Race: An Iconic Event in Breckenridge, CO

The Firecracker 50 Mountain Bike Race is one of the premier mountain biking events in the country, set against the stunning backdrop of Breckenridge, Colorado. Held annually on July 4th, this event attracts hundreds of passionate cyclists from all over the nation. Riders compete on a challenging and scenic course, navigating the beautiful trails of the Rocky Mountains. What sets the Firecracker 50 apart is its festive atmosphere, iconic race commentary, a crowd of excited spectators, and a true celebration of outdoor adventure and athleticism. Don't miss the opportunity to join us in 2026!

The event kicks off on July 3rd with packet pickup and accompanying expo, where cyclists collect their race materials and gear up for the big race day. On July 4th, the excitement peaks with the race itself, culminating at Carter Park, where the race finish line becomes a lively gathering spot for both participants and spectators.

Vendor Opportunities at the Firecracker 50

Being a vendor at the Firecracker 50 MTB race offers a unique opportunity to showcase your products and services to a highly engaged and active audience. As a vendor, you will be positioned in the heart of the event at Carter Park, the home base for all phases of the race, including registration, packet pick-up, mid-race transition and finish line. It’s an ideal setting to connect with outdoor enthusiasts, athletes, and community members, all while benefiting from a full day of high foot traffic generated by the race and festivities.

Vendor Benefits:

• Free vendor space
  We provide you with a free booth space at both the packet pickup event on July 3rd and at the race finish line on July 4th. This gives you ample time to engage with participants before the race and celebrate with them after the event.

• High visibility
  With thousands of racers, spectators, and outdoor enthusiasts flocking to Carter Park, your booth is at the center of the action. This is your chance to get your brand in front of a diverse and passionate audience.

• Perfect timing
  The Firecracker 50 draws a wide range of outdoor- and fitness-focused individuals, making this an excellent opportunity for businesses aligned with mountain biking, outdoor gear, healthy living, and related products and services.

Event details and schedule

Friday, July 3rd

Vendor Load In: 9:00am - 12:00pm

Packet Pick-Up and Expo: 3:00pm - 6:00pm

Saturday, July 4th

Race Start: 9:00am 

Expo: 9:00am - 5:00pm

Vendor Load Out: 5:00pm - 7:00pm