In this introductory course, you will dive deep into the basic principles and skills required for creating engaging short-form videos for social media. You will immerse yourself in the digital world through the strategic lens of a creator, focusing on how to consistently optimize content for platforms like Instagram and TikTok. Over six comprehensive weeks, you will gain hands-on experience in the following: • Cinematography & Filming: Learn how to capture visually compelling footage from your smartphone. • Video Editing: Build efficiency using mobile editing software (i.e. CapCut) to maximize viewer engagement through transitions, overlay text, and hooks. • Viral Idea Generation: Develop a keen understanding of audience psychology to brainstorm and generate relatable and shareable content. • Strategic Caption Writing: Craft compelling captions and incorporate effective hashtag strategies to maximize discoverability and organic reach. • Analytics: Learn how to analyze performance metrics to build a strategic content calendar, with successful and repeatable video formats. By the end of this course, you will have produced an engaging short-form video, polished with personalized feedback from your instructor and peers. You will walk away the knowledge, skills, and motivation needed to post consistently, strategically, and effectively on social media.