2026 Tour de Big Bear EXPO

Event details and schedule

Exhibit at the 2026 Tour de Big Bear

Join us for the 2026 Tour de Big Bear, hosted by the Big Bear Cycling Association, on July 31–August 1, 2026 at Bear Mountain.

The Tour de Big Bear Expo is the heartbeat of event weekend — bringing together passionate cyclists, outdoor enthusiasts, families, and industry leaders in one high-energy mountain setting.

Why Exhibit?

• Direct access to 2,500+ registered riders

• Exposure to approximately 7,500+ spectators throughout the weekend

• Premium location at the start/finish venue

• High-visibility booth space on the newly expanded deck

• Engaged audience actively shopping for cycling gear, nutrition, apparel, tech, and services

• Two full days of traffic and brand interaction

• Live entertainment, food & beverage service, and family activities driving consistent foot traffic

• Overnight security provided

Whether you're launching a new product, building brand awareness, or connecting with a highly targeted cycling demographic, the Tour de Big Bear Expo offers meaningful, face-to-face engagement in one of Southern California’s premier cycling destinations.

Friday, July 31

Expo & Rider Registration: 12:00 PM – 8:00 PM
Live Music: 12:00 PM – 8:00 PM

Saturday, August 1

Expo: 9:00 AM – 5:00 PM

Road Ride Start Times (Approximate):
100 Mile – 7:00 AM
70 Mile – 8:00 AM
50 Mile – 9:00 AM
25 Mile – 10:00 AM
Family Ride – 11:00 AM

Gravel Rides:
50 Mile – 7:30 AM
25 Mile – 9:15 AM

Live Music, Food & Libations: 11:00 AM – 5:00 PM
Family Activities: 10:00 AM – 5:00 PM
Awards Ceremony: 2:00 PM – 3:00 PM

Secure your booth today and position your brand at the center of one of Southern California’s most scenic and well-attended cycling events.

For full details, visit tourdebigbear.com.