The educational initiative, which runs throughout August and September, is a multi-faceted promotion to encourage youth participation on swim teams and raise awareness of the social and health benefits of swim team membership.
By partnering with Olympic swimmers Michael Phelps, Ian Crocker, Brendan Hansen, Amanda Beard, Aaron Peirsol and Lenny Krayzelburg, the campaign will use in-school promotions, Public Service Announcements (PSAs), a unique Web site (http://www.usaswimming.org/ontheteam), a Teen Choice Awards contest, and club events nationwide to bolster swim team membership among youths ages six to 16.
"Swimming is a fun team sport and a great way for kids and teens to stay healthy while making lifelong friends," commented Rod Davis, chief marketing officer for USA Swimming. "USA Swimming's We Want You on Our Team campaign will educate and motivate youths to become active and join a swim team, ultimately helping grow the sport of swimming at a grassroots level."
USA Swimming will launch a series of PSAs during the August 6th Mutual of Omaha "Duel in the Pool" Broadcast on NBC. The Mutual of Omaha Duel in the Pool is an annual competition between the United States and Australian national teams. The PSAs will continue airing throughout the fall during The Menu on FOX and will activate youths and teens to join a swim team.
Additionally, in an effort to further boost swim team membership, USA Swimming will host a variety of events and promotions throughout August and September as part of the We Want You on Our Team campaign:
In addition to USA Swimming's We Want You on Our Team campaign, Toyota -- a USA Swimming sponsor -- will be hosting swim clinics featuring Olympians Dara Torres and Rowdy Gaines. Held at select USA Swimming clubs nationwide, the Summer Splash Clinics are open to the public and feature a variety of fun educational events.
About USA Swimming
USA Swimming (http://www.usaswimming.org) is the national governing body for competitive swimming in the United States. USA Swimming formulates the rules, implements policies and procedures, conducts national championships, disseminates safety and sports medicine information, and selects athletes to represent the United States in international competition. USA Swimming has more than 300,000 members nationwide and sanctions more than 7,000 events each year.
Source: USA Swimming; Contact: Samantha Oehl, 410-367-2700 ext. 14, firstname.lastname@example.org, or Kerry O'Neill, 410-367-2700 ext. 13, email@example.com, both of Warschawski Public Relations, for USA Swimming.