June 16 - 22, 2024
Summer II: Marketing Essentials
Baylor Campus • One Bear Place Waco, TX 76798 Organized by Center for Gifted Education and Talent DevelopmentAbout this event
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Baylor TIP Camp is primarily residential, but families may select a day camp option. Students will stay in the dorms with Resident Assistants Sunday night through Friday nights, going home Saturday morning. Course offerings will run from 9am to 4pm, and social events and activities will be held every evening. Meals are included with registration. Students who elect to commute to camp will have the option of participating in the breakfast and staying for evening activities if they choose. Marketing Essentials Marketing serves multiple fields, influencing how products and ideas are perceived, embraced, and integrated into society. From shaping consumer preferences in the business realm to driving awareness for social causes and political campaigns, the impact of marketing extends far beyond commerce, playing a pivotal role in shaping public discourse, cultural trends, and the success of endeavors across sectors. Explore the fundamental principles of marketing as you learn about market trends, consumer behavior, and effective communication strategies. Analyze case studies to gain practical knowledge applicable to diverse sectors. As a culminating project, students will develop a compelling marketing campaign that showcases their mastery of the art and science of marketing.
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