Have you ever run a 6K? Chances are, if you're a runner, you've crossed many 5K finish lines. But a 6K?
African women and children walk an average of six kilometers every day in Africa just to secure safe drinking water for themselves and their families. Can you imagine having to trek 6K (that's 3.7 miles!) just for water? The Dow Live Earth Run for Water--April 18, 2010--is a series of 6K run/walks, concerts and water education activities taking place over the course of 24 hours in 192 countries aimed at igniting a massive movement to help solve the water crisis.
Active has teamed up with Live Earth, whose mission is to leverage the power of entertainment to ignite global movements aimed at solving critical environmental issues. The two companies are now working together to raise awareness and money for global water shortages. Active will provide race participants with online registration, training and fundraising tools, as well as donate 10 percent of all domestic registration fees to the global water challenge.
"We are thrilled to have the opportunity to work with Live Earth and play a part in raising awareness for such a pressing environmental issue," explained Sejal Pietrzak, vice president of Active's international business. "As a leader in both online registration and charitable giving, we look forward to utilizing our technology to enable registration, training programs and fundraising for the worldwide Dow Live Earth Run for Water Events."
How Can You Get Involved?
The Dow Live Earth Run for Water campaign focuses on the sources and impact of the global water crisis locally, nationally and internationally, as well as actions individuals can take to effectively address the issue.? People are encouraged to:
- START solving the problem today
- RUN in a run/walk in their city or organize their own run/walk through the Friends of Live Earth program
- SAVE water in their home and local community through conservation efforts
- GIVE money to support clean, safe water projects in developing nations
- SPEAK UP and sign the Live Earth petition to add water as a basic human right to the U.N. Declaration of Human Rights
In addition to the RFW runs/walks, Active and Live Earth are encouraging individuals, campus organizations, elementary schools and community groups to host self-organized local events such as small fundraisers, runs, and events in their communities to raise money for water. Individuals can donate directly to Global Water Challenge or set up their own fundraising page through Active.
Download Your Free 6K Training Plan
Live Earth has also teamed up with Active to offer free training plans, written by Coach Jenny Hadfield, for the Dow Live Earth Run for Water 6K series. These plans are meant to get you ready and in-shape for running or walking the 6K, as well as bring awareness to the global water crisis.
It's easy to get started. All you have to do is download your free run or walk training plan to take advantage of all the training tools provided by ActiveTrainer--including the mileage log, hydration calculator, customized analysis reports and more. This plan is completely FREE--no strings attached. We just hope you read about this important cause and train your best!?
Both the run and walk plans are eight-week programs, which include runs, walks, cross-training, and rest days to allow your body to acclimate to the progression of the plan. In addition to the workout program, this training plan provides fun Live Earth tips on how you can help preserve the planet and solve the water crisis.? This program is sure to help you get fit, lose weight, and get prepared for the 6K event of a lifetime.?
What Kind of Impact Is Expected?
With Active's ability to reach athletes and race directors and Live Earth's experience in the entertainment industry, this event is sure to be a success. To give you an idea, on July 7, 2007, Live Earth: The Concerts for a Climate in Crisis became the largest global entertainment event in history, with simultaneous concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and reaching an estimated audience of 2 billion people worldwide. The Dow Live Earth Run for Water this April, to take place in 192 countries, will hopefully generate a larger audience with even more people working to help solve the critical water crisis.
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