The Best Breast Cancer Awareness Products in 2023

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Best Breast Cancer Awareness

One in eight women will be diagnosed with breast cancer in their lifetime, according to the Susan G. Komen Foundation. That means that every 12 minutes someone in the U.S. learns that they have breast cancer. So if you’re interested in giving back, it’s a great time to do so—October is breast cancer awareness month, making it an ideal time to invest in the best breast cancer awareness products.

By purchasing breast cancer awareness products, you can support brands that donate their proceeds to research, funding, and organizations that are on the front lines. Not to mention, sporting your pink breast cancer awareness shirts, ribbons, and bracelets may serve as a reminder someone needs to schedule their mammogram or do a self breast exam.

There are many ways to help support breast cancer awareness—below you’ll find some of our favorite products for raising awareness.

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The Best Breast Cancer Awareness Products - Our Top Picks

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adidas Breast Cancer Awareness Collection

adidas Breast Cancer Awareness Collection

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adidas partnered with the National Breast Cancer Foundation to design a collection of shoes and apparel aimed at showcasing the strength and resilience of those dealing with breast cancer. Designed with runners, hikers, and mountain bikers in mind, the adidas Breast Cancer Awareness Collection is available on-line and in stores starting September 30th—$15 from each sale will be donated to the National Breast Cancer Foundation. Tough workouts are made easier when you’re in durable, comfortable clothes and shoes that are raising money for and awareness about breast cancer.

Rogue Bella Bar 2.0 Pink Edition

Bella Bar 2.0 Pink Edition

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A staple for women who lift or participate in CrossFit, the Rogue 15kg Bella Bar is a limited edition pink cerakote option that’s now available for Breast Cancer Awareness month. Proceeds from this barbell, as well as the special edition pink cerakote 20kg Ohio Bar, will be donated to the Stefanie Spielman Fund for Breast Cancer Research at the Ohio State University Comprehensive Cancer Center. We like how the pink cerakote finish adds a layer of durability to this already tough, reliable bar. And, in addition to contributing to an organization dedicated to researching breast cancer treatments, this bold pink bar proudly showcases your support of Breast Cancer Awareness.

Tifosi Sunglasses

Tifosi Sunglasses

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Although Breast Cancer Awareness Month is October, Tifosi Sunglasses donates a portion of their Breast Cancer Awareness Collection proceeds to the Lynn Sage Breast Cancer Foundation from August to October. Tifosi—a prominent brand among cyclists, runners, and golfers—offers five different eyewear options. We like Tifosi for its comfortable, lightweight frames and shatterproof polycarbonate lenses. Protect your eyes from harmful UV rays, make a fun statement, and give to an organization working to cure breast cancer.

Lynn Sage Breast Cancer Foundation

Lynn Sage Breast Cancer Foundation

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An easy and effective way to support breast cancer awareness is to donate to an organization like the Lynn Sage Breast Cancer Foundation. Founded in 1985, the organization is dedicated to breast cancer research and has raised over $40 million dollars for research and education advancements about breast cancer. The Lynn Sage Breast Cancer Foundation directs its funds in Chicago, but its research and education platforms drive impact globally. If you’re interested in supporting an organization with a proven track record of funding breast cancer research and education campaigns, donate to the Lynn Sage Breast Cancer Foundation.

Echelon GT+ Komen Edition

Echelon GT+ Komen Edition

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With the Echleon GT + Komen Edition bike, you can support Breast Cancer Awareness month while you get your sweat on. This bike pairs breast cancer awareness's historic pink color with the style and comfort for which Echelon is known. With a padded seat, ergonomic handlebars, and 32 resistance levels, the Komen Edition bike provides you with a comfortable workout as well as a way to support a worthwhile cause. And with an Echelon membership, you can receive live and on-demand cycling classes led by professional instructors. Echelon donates 3 percent of its bike sales to breast cancer research. If you’re feeling extra inspired, you also have the opportunity to donate an additional amount at checkout.

Susan G. Koman Donation

Susan G Koman Donation

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Through dedication, hard work, and perseverance, Susan G. Koman has grown from an initial donation of $200 and a shoebox of potential donors to the world’s largest funding source for the fight against breast cancer. Since its beginning in 1982, the organization has invested over $3 billion dollars in research, advocacy, awareness, and education programs in more than 60 countries. Susan G. Koman helped reduce deaths caused by breast cancer by 40 percent from 1989-2016, and they don’t plan to stop until they have eradicated the disease. A donation to them helps the organization continue its fight for a cure.

Rogue Breast Cancer Awareness Shirt

Rogue Breast Cancer Awareness Shirt

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With Rogue’s pink tie-dye breast cancer awareness shirt, you can proudly display your dedication to raising breast cancer awareness. The all-cotton unisex crewneck incorporates the pink breast cancer awarness ribbon, plus it’s available in a variety of sizes. A portion of the proceeds from the sale of each Rogue Breast Cancer Awareness Shirt also goes to the Stefanie Spielman Fund for Breast Cancer Research. This fund supports research, drug development and new therapies that seek to eliminate breast cancer.

Susan G. Komen X Echelon Exercise Mat (Limited Edition)

Susan G. Komen X Echelon Exercise Mat (Limited Edition)

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When Echelon teams up with Susan G. Koman, it’s a safe bet that you’re going to get a quality piece of exercise equipment that proudly raises awareness for breast cancer. The limited edition pink exercise mat features the names of these two organizations, as well as a ribbon, in white. Moisture-resistant, the mat keeps you comfortable and stable while you work out, plus it serves as a great reminder to those working out around you. The best part? Echelon donates 20 percent of the mat’s sales to the Susan G. Koman foundation.

Echelon Racerback Tank - Komen Edition

Echelon Racer Back Tank Komen Edition

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The crisp white color of the Echelon Racerback Tank - Komen Edition is the ideal backdrop to make the bright pink of the Breast Cancer Awareness ribbon pop out. This special edition shirt is based on Echelon’s top-selling racerback tank that’s known for its breathability and sweat-wicking properties. Echelon also donates 20 percent of its tank sales to Susan G. Koman from September 1, 2022 to August 31, 2023. This shirt makes an excellent choice for when you’re pedaling away on your Echelon, and with its classic and cute design, it’s a great way to raise awareness when you’re out and about.

Living Beyond Breast Cancer Apparel

Living Beyond Breast Cancer Apparel

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Non-profit Living Beyond Breast Cancer helps people living with breast cancer navigate life by hosting events, conferences where people can share their stories. Their mission is centered around connection—by connecting those with breast cancer to others with similar experiences, some of the toughest days a person may face can be made a little easier. A breast cancer diagnosis can induce an onslaught of emotions, but Living Beyond Breast Cancer focuses on providing on-demand support and promoting a culture of acceptance so that those diagnosed with breast cancer know they’re not alone. Purchasing the non-profit’s branded apparel, which includes t-shirts, tanks, hoodies, masks, and tote bags, is an excellent way to support this unique organization while also helping raise awareness for breast cancer.

FAQs About Breast Cancer Awareness


How can we promote breast cancer awareness?

You can promote breast cancer awareness by wearing clothing and other items that spread awareness of breast cancer. You can also serve as an advocate for mammograms and self-exams. Additionally, there are several reputable breast cancer charities that you can donate to in order to help fund research, plus you can be an ambassador that helps raise awareness about risk factors.

Why is pink used for breast cancer awareness?

Pink is often considered to be a life-affirming color, and it often signifies stress relief and calmness. Susan G. Koman began using pink as a breast cancer awareness color in the early 1990s when they started handing out pink visors to people who participated in Race for the Cure races. After colored ribbons became popular ways to raise awareness and support for the military and HIV, the organization started giving out pink ribbons. Although Susan G. Koman was the first to use it, Estee Lauder and Self Magazine popularized it in 1992, and it’s been associated with breast cancer ever since.

Is there a symbol for breast cancer?

The color pink, and specifically pink ribbons, is generally considered the symbol for breast cancer.