US Open Bracket Challenge: Again in 2010, USOpen.org will house and operate the official US Open Bracket Challenge, allowing fans to fill out the US Open brackets online to win prizes. With separate competitions for the men's and women's singles draws, the participants compiling the most bracket points in each draw by the end of the tournament will win a trip to the 2011 US Open. New this year, fans can also create specific groups to compete with – and against – their friends while remaining eligible for the grand prize. The challenge will go live following the US Open Draw Show, aired live on ESPN2 and ESPN3.com on Thursday, August 26.
Drive to the Championship presented by Mercedes-Benz: For the first time, USOpen.org will offer a daily analysis program breaking down the latest action from the court and looking ahead to how each result will impact the chase for the US Open championship. With analysis from Todd Martin and Malivai Washington, "Drive to the Championship presented by Mercedes-Benz" will emanate from the Mercedes-Benz booth in the East Plaza of the USTA Billie Jean King National Tennis Center each day.
US Open PointStream: For the first time, fans will be able to see the scores and statistics of matches come to life with US Open PointStream. Aces, serve speed, winners and all other key data of a match is visualized in real-time - allowing the online fans to get an immediate and accurate visual sense of a match in progress. In addition, there will be a Momentum Meter, which shows which player has a current statistical edge. Key insights and trends will allow the online fans a level of engagement with matches that has never been seen before.
Mobile Features: In addition to the iPhone Application, official US Open mobile content will include a dedicated mobile site (m.usopen.org) where fans can listen live to USOpen.org Radio presented by American Express, get live scoring updates, watch video highlights and more; users can also sign-up for more than 250 different types of free SMS alerts, including individual player updates for any player in the main draw, breaking news, weather information, TV schedules, ticket availability, and updates as to the latest events at SmashZone and around the grounds.
Live Scoring: As in years past, USOpen.org is the exclusive destination for all US Open point-by-point live scoring. Fans can stay apprised of all the live action, through the site's "SlamTracker" application. Additionally, they can follow the draw as it unfolds using SlamTracker's Interactive Draws feature.
eSurance Quote of the Day: Each day, the USOpen.org team will sort through the press conferences and select the best Quote of the Day presented by eSurance. At the tournament's conclusion, the Quotes of the Tournament presented by eSurance will be unveiled.
US Open All-Access: Fans will enjoy unprecedented multimedia access to the US Open. In addition to "US Open Live", an embedded video player will allow users to watch exclusive video highlights, player interviews, classic matches, junior reports and more. USOpen.org will also feature an "Around the Grounds" section, highlighting the daily off-court activities at the Billie Jean King National Tennis Center.
FanZone: Tennis fans will have the opportunity to be part of a US Open online community where they can enter comments, caption photos and gain access to the latest tournament happenings. Through the enhanced: "As It Happens", a USOpen.org writer will provide timely updates, photos and videos to users around the globe, while letting the users submit comments or ask questions from first ball to last; "Caption It", an opportunity for online users to create their own captions for one of the day's best photographs from around the grounds of the Open; and Twitter and Facebook – links to and from the official US Open Twitter Channel and Facebook Fan page.
Spanish Widget: USOpen.org will again offer a Spanish-language widget that will contain scores, headlines, and photos; users will easily be able to post the widget to their blogs, websites and Facebook pages.
US Open.org Seat viewer: USOpen.org will feature an interactive application allowing fans to check out the view from their seat from anywhere in Arthur Ashe Stadium. The application also allows fans to plot "door-to-Stadium" directions from their homes, whether they walk, take mass transportation or drive.