Inspiration1 of 12
"There are three ideas we wanted to get across on this bike: family, technology and speed. Family is first for Frederick, and technology is important, but speed, that's the whole point of this."
Aerobars2 of 12
"The gradating line that mirrors the front of the bike with the pixels extends out on to the 3T Aduro aerobars."
Color3 of 12
"There was back and forth in color, and green comes with his kit. It's tonal, and it works really well as a complete package."
The World Champion4 of 12
"It's not everyday you get to design a bike for a world champion, so all of us were excited about making it happen."
Ambition5 of 12
"I really wanted three groups of people to like it. Freddie first, I really hoped he would like it. I hope the general public likes it, and finally, I hoped the folks here at Cervelo like it. It's a fun project, but also a reflection on the brand. I think it moves us in a good direction."
Family6 of 12
"He has both of his kids' names and his wife Sofie's name on bike. That's an inspiration he can draw from in a race."
Branding7 of 12
"We moved Cervelo logo onto downtube. That's a bit of a change in this bike and rolled up under the downtube. We moved the E, which now sits in the area where toptobe, seattube and seatstays meet, which gives it a lot of real estate."
The Process8 of 12
"Start to finish, having the bike in our hands, was just shy of two months. It was easy going back and forth. Frederick had lots of good ideas."
Tom Briggs Experience9 of 12
"Well, it was my first bicycle; I'd worked at design firms and ad agencies, and had worked for Nike and Red Bull within hockey. But a bike was new for me. "
Motivation10 of 12
"As for the top tube, we included time from last year's Ironman World Championships. I wanted him to be able to glance down and have it be something to see as a motivation."
The Pixel Inspiration11 of 12
"The idea of pixels really was prevalent; it's the most basic element on a computer screen, and the P5 started on a computer screen. So the idea of pixels became a driving force."
"And speed is a primary component of being an Ironman champion. I wanted the bike to look fast standing still. So we used a gradient within the pixels to create motion, a sense of speed within the bike."