Every once in a while, an invention comes along that changes everything.
While this may not be electricity or the Internet, what it means for cyclists and our everyday lives is nothing short of genius.
Eight years ago, the idea came out of a master's thesis from Anna Haupt and Terese Alstin, who at the time were studying industrial design in Sweden. The creation was sparked from the ongoing debate surrounding the proposed law that would require all cyclists to wear a helmet.
The goal of Anna and Terese was to make a product that every person would be happy to wear—those cyclists who don't mind helmets and those who hate wearing them all together.
In a world where cars will win in every accident, nothing will ever be perfect for a cyclist. And while the helmet isn't cheap ($600), it is proven to be the safest option available for purchase.
A recent study completed by the European insurance company Folksam showed that the Hovding provides three times the amount of shock absorption of any other helmet on the market. Couple this with the fact that you can't actually see or feel it when you're riding, and you've got one of the most creative and innovative designs that's hit the bicycle safety market in years—maybe ever.
How can a helmet be so safe, you say, when you can't even see it?