100% of the registration fees go directly to the American Diabetes Association. This ride is organized by a Type 1 Diabetic who rides along with the riders to show support.Full Challenge (50 miles) riders will ride up the Ashton hill bound for Mesa Falls and loop back to the city of Ashton. Half Challenge riders (30 miles) begin at the Mesa Falls turnoff in Island Park. Ultimate Challenge (100 miles) Kid Rides are also offered. Register at www.amachallenge.org today and use promo code "ama20" for a discount.