For the first time, a specially made Sportline Pedometer will be walked across America by a relay team of 12 pre-selected Americans, covering 3,100 miles in 14 weeks.
Kristi Yamaguchi encourages walking
Kristi Yamaguchi, World Champion Figure Skater and the official spokesperson for Sportline Steps Across America, will be in New York today to send off the walkers on their trek across the country, which is scheduled to finish in Los Angeles on July 17, 2006.
Yamaguchi, who recently gave birth to her second child, has devoted much of her post-skating career to educating others about the benefits of living a fit, active lifestyle.
"As a wife and mom I continue to live an active lifestyle and I recognize the benefits of keeping a healthy regime including eating right and exercising, even if it's just taking a 30-minute walk with my kids," says Yamaguchi.
"I encourage Americans to show their support as the Sportline Steps Across America Walkers come to a town near you. Their inspirational message is important for all Americans: It's easy to step into a more active lifestyle by walking for health, fitness and fun!"
Profiles on all the walkers can be found at http://www.StepsAcross.com.
Yamaguchi will host an "Every Day Well-Being" Expo at Chelsea Piers in New York City on April 18, 2006, from 11:00 AM to 3:00 PM. From there, the team of National Walkers will head out of Manhattan on their 3,100 mile journey. The coast-to-coast walk will traverse through dozens of cities in 11 states and the District of Columbia over the course of 14 weeks.
National Walkers team
The 12 walkers were specially chosen from over 300 people to participate in the program. They hail from: Atlanta, Ga., Myrtle Beach, S.C., Coronado, Calif., Los Angeles, Calif., Dallas, Texas, Miami, Fla., Sacramento, Calif., Herndon, Va., Batesville, Ark., Ventura, Calif. and Sedona, Ariz.
"It is my desire to spread my love of walking and running with children and adults alike as I take 'Steps Across America,'" said National Walker Illene Stewart of Batesville, Ark. Each of the National Walkers will be carrying their own TracFone prepaid wireless phone to keep in touch with family and friends every step of way.
"The benefits of walking are clear. Research shows that people who wear a pedometer walk nearly 2,000 more steps per day than fitness walkers who do not. Sportline Steps Across America is an important initiative; devoted to helping everyday Americans become motivated to achieve an overall healthier lifestyle," said Brian Anderson, President of Sportline.
"With help from Kristi Yamaguchi and our team of walkers, who embody the spirit of physical fitness, this program can inspire thousands of people to get out and walk as part of their everyday fitness regime."
The Sportline Steps Across America Walkers will be making stops at Wal-Mart stores across the country and hosting "Every Day Well-Being" Expos where the public can come and learn more about incorporating walking and wellness ideas in their lives. Additionally, in coordination with the President's Council on Physical Fitness and Sports, the Steps Across America President's Challenge will be issued at every Sportline Steps Across America event to motivate and reward all Americans to walk for exercise.
Additionally, the National Walkers will be joined by another workout partner along the route -- a dog, sponsored by Iams. Exercising with a pet can provide further inspiration to make a walking regime part of a healthy everyday lifestyle for all Americans.
Sportline is the Title Sponsor of Steps Across America and TracFone Prepaid Wireless is Presenting Sponsor in cooperation with Wal-Mart and in association with: 7-Up, Centrum, Coppertone, IAMS, Image Fitness, Jif, Smucker's, Kodak, Os-Cal, PayDay PRO, Weight Watcher's Smart Ones, & Wisk. Other sponsors include: Advil, Alavert, Jennie-O Turkey Store, Carnation Instant Breakfast from NESTLE, and Otis Spunkmeyer. Sportline Steps Across America is an official sponsor of the President's Council for Physical Fitness and Sports 50th Anniversary.
To keep up with the walking team's historic step-by-step journey, and to register for the Steps Across America President's Challenge, please visit http://www.StepsAcross.com. Steps Across America is a registered trademark of CoActive Marketing Group (Nasdaq: CMKG).
Sportline has been designing, developing and manufacturing Personal Fitness Monitors for 20 years, distributing them primarily in the sports and active recreational markets as well as through private brand channels. The strength of the Sportline product collection is a result of the company's commitment to design and development focused on quality and innovation. Sportline leads the Fitness Electronics industry across a wide range of product categories from performance pedometers, accelerometers and sport timers to heart rate and hydration monitors. Additionally, the company markets a broad line of fitness walking accessories offering unique storage, safety and reflective solutions. For more information on Sportline, visit us Web site at http://www.sportline.com.
About TracFone Wireless, Inc.
TracFone Wireless, based in Miami, Florida, is America's largest prepaid wireless service provider and was the first prepaid wireless MVNO in the U.S. In 1996, the company was the first to introduce a pay-as-you-go wireless service with no contracts, no hidden taxes or fees and no monthly bills. Its prepaid wireless service incorporates a customer-friendly, cost-control feature that displays the exact remaining airtime balance on the phone. TracFone Wireless is a subsidiary of America Movil (NYSE: AMX, Nasdaq: AMOV), Latin America's largest mobile phone provider, with more than 93 million cellular subscribers across the continent. For more information on TracFone Wireless, visit the Web site at http://www.tracfone.com.
About Wal-Mart Stores, Inc.
Wal-Mart is committed to helping our customers take care of their health. Every Day Well-Being initiatives highlight health and wellness topics and make them relevant to our customers. Every Day Well-Being is a service mark of Wal-Mart Stores, Inc., which operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM'S CLUB locations in the United States. The company also operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom. The company's securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting http://www.walmartfacts.com. Online merchandise sales are available at http://www.walmart.com.
About Kristi Yamaguchi
Kristi Yamaguchi is an Olympic Gold Medalist; two-time World Champion, U.S. National Champion and a four-time World Professional Champion. A wife and mom, she continues to live an active lifestyle and recognizes the benefits of keeping a healthy regime including eating right and exercising. During Kristi's skating career she was the first U.S. women to compete in both pairs' events and ladies' singles, win pairs titles in 1989 and 1990, plus the first American to win the Olympic Gold Medal since Dorothy Hamill in 1976. Kristi has also won four titles and was honored as 1996 Skater of the Year by American Skating World. She has been named to the U.S. Hall of Fame by the United States Figure Skating Association and to the World Skating Hall of Fame, was and has also been inducted into the USOC Olympic Hall of Fame.
About President's Council on Physical Fitness and Sports
Established by President Dwight D. Eisenhower in 1956 as the President's Council on Youth Fitness, the Council was later expanded to include Americans of all ages and abilities. Today, the Council is a federal advisory committee of up to twenty members, who recommend programs and initiatives on physical activity, fitness and sports to the President through the Secretary of Health and Human Services (HHS). President George W. Bush established the HealthierUS initiative in 2002 to stress prevention through healthy lifestyle choices, including daily physical activity, sound nutrition, preventive screenings, and safe behaviors. For information about the President's Council on Physical Fitness and Sports, go to http://www.fitness.gov. To start a physical activity and fitness program, log on to http://www.StepsAcross.com and sign up to take the President's Challenge.
Media contact: Lindsay Fowlston of Edelman Worldwide for Sportline, 212-704-8153, email@example.com.