The New Custom Cervelo P5

At Ironman 70.3 Aix en Provence, Ironman World Champion Frederik Van Lierde debuted his custom-painted Cervelo P5. This special edition features a stunning one-of-a-kind graphics and paint courtesy of Cervelo lead designer Tom Briggs, and LAVA spoke with Briggs ahead of the debut of Van Lierde's flashy new ride.

"A personalized P5 is close to unreal for me—I never thought this could happen!" said Van Lierde. "The name of my wife and my two kids, together with my IM world champion badge and time on my P5, makes mine even faster. I had a great time when I rode it for the first time for 82K and, I look forward to racing it for the first time on Sunday. Thanks, Cervelo!"

More: Gallery: Frederik Van Lierde's Custom P5 Cervelo Exclusive

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In addition to the custom bike's pixelated look and distinctive color, major graphic features include:

* Frederik Van Lierde's name on either side of top tube

* Pixelated head tube, top tube and down tube

* Pixelated seat stays and chain stays

* Pixelated handlebar

* Ironman World Champion Badge on top tube

* 2013 Ironman World Championship time on top tube

* Belgian flag on rear of seat tube

* Aaron and Simon (sons' names) on inside of fork blades

* Sofie (wife's name) on inside of seat tube cutout

* World Champion called out on inside of chain stays

* Frederik Van Lierde's name on inside of seat stays

* Cervelo wordmark on either side of downtube

* Cervelo 'e' on either side of seat tube

* Cervelo wordmark on outside of fork blades

* P5 logo on outside of chain stays

More: 3T Ergonova Team Handlebar

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