( * Indicates required information. )
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First Name:*
Last Name:*
Email Address:*
Sex *
Male   Female  
Your age *
Under 18   18-25  
26-30   31-40  
41-50   51-59  
How many dog(s) do you have? *
None   1  
2   3  
4   5+  
How many cat(s) do you have? *
None   1  
2   3  
4   5+  
I will be filling out this survey based on my pet food purchases for my... *
Dog   Cat  
What is the age of your pet?
What is the size of your pet? *
Tell us what makes your pet's personality so unique.
Where do you normally purchase your pet food? (Select all that apply) *
Independent Pet Retailer   Larger Chain Pet Store (Petco, Petsmart, etc.)  
Larger Chain Discount Store (Costco, Sam's Club, Walmart)   Local Grocery Store  
Online   Other  
If other, please explain:
What brand of pet food are you currently feeding your pet? *
Nutro   Purina  
Science Diet   Natural Balance  
Iams   Breeder's Choice  
Eukanuba   Avo Derm  
Grocery Brand   Kirkland/Costco  
Canidae   Trader Joe's  
If other, please explain:
Why do you buy the current brand of pet food you are using? *
Price   Friend recommended  
Breeder recommended   Veterinary recommended  
Store employee recommended   Product demonstrator recommended  
Advertisement   Product ingredients  
If other, please explain:
How often do you usually purchase pet food? *
If other, please explain:
Are you satisfied with your current pet food brand? *
Yes   No  
If you answered NO to the previous question, why?
Pet doesn't like the taste   Bad (dry) skin & coat  
Dietary concerns (i.e. hairball control, weight control, or stool issues)   Hard to find at stores  
Price is too high   Vet recommended I switch  
If other, please explain:
How often do you switch your pet food brand? *
Retail cost *
Sale *
In-Store demonstration *
Veterinarian's recommendation *
Store representative's recommendation *
Dietary concerns (i.e. hairball control, weight control, or firm/fewer stools, etc.) *
Change in flavor *
If other, please explain:
Do you use coupons when buying pet food? *
Yes   No  
Do coupons influence your buying decision? *
Yes   No  
Would you download free coupons or request free samples online? *
Yes   No  
Do you purchase any of the followling items online? (Check all that apply)
Electronics   Clothing  
Toys   Books  
Music   Gift Certificates  
Have you purchased/considered buying pet food from online retailers? *
Yes   No  
What, if anything, would help you consider purchasing pet food online as opposed to in-store? *
Lower cost   Ease of purchase and delivery  
Coupons   Special offer/sweepstakes  
If other, please explain:
How important is a free sample or trial size when considering purchasing a new brand? *
Do in-store product demonstrations influence your buying decision? *
If so, please explain why:
Does location of product in store influence your buying decision? *
What is most important to you when purchasing pet food? *
Pet likes the taste   Dietary needs (Hairball control, weight control, firm/fewer stools, etc.)  
Ingredients   Price  
Product is convenient to purchase   Packaging (i.e. Nutritional claims, etc.)  
If other, please explain:
Where do you get your general pet information? *
Friend   Magazines  
Internet   Veterinarian  
Pet stores   Other  
If other, please explain: