The Whole Package

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Mindy Mendolsohn - "The Whole Package"
Dec 6, 2012  4-6pm    Dec 12 2012  1-5pm

Mindy Mendolsohn starts and ends this "Business of Art Series" by exploring how the concept of branding helps you define yourself to the public and communicate your message.  Used correctly the branding process provides an artist with a powerful tool that helps you authentically define, develop & communicate yourself/business to potential collectors and galleries.

The business of Art Series is a set of workshops that can be taken independently of each other. However together they provide you with a clear path to marketing yourself as an artist. Working with specialized experts in their respective fields you will essentially have a 'design team' for your message. This will help you hone your narrative and public presentation skills on your website, in gallery presentations, in a book, or one on one with potential buyers. This process will even give you a clearer understanding of your own work and therefore how to best present it to the world.


Payment Options: Students may pay in full or choose the payment-plan option during registration. The payment plan requires a non-refundable $100 deposit with the balance due 30 days before the first day of the workshop.

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