About the Foundation
Jacob Bullock was a young 14 year old who perished in an attempt to save his friend from what they thought was a frozen lake. His nick name was JB. On his behalf, we use these initials to encourage young people to “Jus B.” Jus B-Kind, Jus B-Honest, Jus B-Helpful, Jus B-Positive, Jus B-about Character. Through mentoring programs and activities, we build relationships that encourage personal responsibility, enrich self-esteem and motivate positive choices.