Seems everything is green these days. Cars, clothes, cosmetics, chocolate—you name it and you can find it in a shade of green. Many of these companies are serious about their commitment to sustainability. Take Walmart, for example, with its sustainability index. Others are less so. British Petroleum's 'beyond petroleum' marketing slogan touting a corporate commitment to green rings a bit hollow these days.
Many triathlons and road races are going green, too. In part because athletes like you, their paying customers, are demanding it. Likewise, sponsors are asking questions about their sustainability strategies and local municipalities are enforcing stricter eco-standards. I know because race directors call me when they get irate emails from athletes or requests from sponsors or city hall.
More: Going Green
So what does it mean to be a green race? As with most things, it depends on many factors but usually includes a commitment to some or all of the following:
- Reducing, reusing, recycling and maybe composting
- Reducing and/or offsetting the carbon footprint
- Using eco-friendly materials like signage for the race and providing participants with eco-friendly swag, awards and food
- Supporting local environmental organizations and projects
More: Save Your Old Race Tees