That approach means breaking down the yoga stereotypes that scare many athletes away--usually the macho males.
"I'm simplifying it, but I took the basic idea of yoga, the physical moves and the poses and the breathing and the concentration, and I dressed it in a way that would be appealing to your everyday guy that just wants to get a workout," Katich said. "Where they go from there is up to them."
Katich stresses that the DVD is not designed specifically for men, though he does admit that "I'm hoping that women see it and say 'Oh finally, now maybe I can get my boyfriend or my husband to accept it better.'"
Having hundreds of NBA players on board will help. NBA standouts like Davis, Dirk Nowitzki, Jordan Farmar and Chris Kaman, as well as former superstar Reggie Miller, have worked under Katich. Blake Griffin, who has battled injuries in his young career, swears by Katich's instruction.
"Any type of injury with muscle or ligaments, it's important to stay stretched out and make sure you're range of motion is good," Griffin said. "That's what yoga does."
Katich, through his DVDs, is now spreading the benefits of yoga to an audience who otherwise never would've listened.
After 20 years of fine-tuning his instruction, Katich hopes a new wave of athletes finally see what they've been missing.
"Yoga can be athletic. Athletics and yoga go together, and you can use yoga to improve your athletic performance," Katich said. "That was our idea: to get athletes to do it who might otherwise not."
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