Expanding Your Brand Beyond U.S. Borders Case Studies for Marketing in Latin America and Asia

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According to the U.S. International Trade Administration (ITA), Texas exported $264.7 billion worth of goods in 2012. Mexico is the top destination of Texas? exports, followed by Canada and Asia. As Texas continues to grow as a global trade hub and more companies begin to look beyond our own borders for new customers, marketers need to understand the values, behaviors, languages, and media habits in these target markets when introducing or growing their brands. Learn from this panel of top executives: ?How to evaluate and identify the individual markets and segments to penetrate based on your products and services ?How to adapt your branding for consumers in Latin America and Asia ?How to develop a cost efficient and successful marketing strategy in these target markets

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