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SHRED THE LOVE WITH BOARDING FOR BREAST CANCER
Early Detection + Active Lifestyle = Best Prevention
Boarding for Breast Cancer (B4BC) and Action Sports Community Unite to Promote Healthy, Active Lifestyle With Shred the Love this Valentine’s Day

Athletes, fans and friends encouraged to express their support onsite and online

Boarding for Breast Cancer (B4BC) announces a call-to-action for the Action Sports community and friends everywhere with the rollout of their Shred the Love campaign. Through events nationwide, both on-site and online, supporters can express their love of a healthy, active lifestyle just in time for Valentine’s Day and continue it all season long.

The schedule of on-site fundraising and outreach events includes:

February 10     “Snow Day” (CSU – San Bernardino, CA)
February 12     Shred the Love at Holiday Valley (Ellicottville, NY)
February 12     Shred the Love at Beech Mountain (Beech Mountain, NC)
February 12     Shred the Love at Camelback (Camelback, PA)
February 26     Shred the Love at Sugar Bowl (Donner Summit, CA)
March 25-27     Shred the Love at Roxy Chicken Jam (Mammoth Lakes, CA)

These events, hosted at mountain resorts across the country, will feature rail jams, learn-to-ride clinics, live music and entertainment. Fans can purchase lanyards and B4BC gear to show their support on-site. The B4BC Boob Brigade will also provide one-on-one breast self-exam coaching along with health literature and giveaways. More Shred the Love event information is available at www.b4bc.org.

For those unable to attend, supporters can become active by organizing their own events and signing up to be a community fundraiser here on our Active.com page . The top three fundraisers will be announced March 31st and receive Shred the Love snowboard prize packs.

Additionally, B4BC online events will take place on Facebook and Twitter. Supporters can get involved by expressing healthy, active lifestyle tips, tricks and pics to their Facebook page or by joining the #shredthelove conversation on Twitter. Posts will be selected at random by B4BC staff for giveaways and prizes following each on-site event.

About Shred the Love Shred the Love is a way of being – healthy, active, and aware. The goal of the Shred the Love movement is to inspire and promote a healthy, active lifestyle as the best means for breast cancer prevention. Originated by Boarding for Breast Cancer (B4BC) and supported by the Action Sports community, friends everywhere are invited to join the crusade to stomp out breast cancer. Visit www.b4bc.org to learn more about how you can Shred the Love.

About Boarding For Breast Cancer Boarding for Breast Cancer (B4BC) is a non-profit, youth-focused education and awareness foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. B4BC hosts a series of grassroots educational events and extends its educational outreach to over 80 events a year with stops at colleges and universities, music festivals, and action sports events. Additionally, the foundation provides breast cancer survivors with scholarships to surf and snow-based wellness programs that assist with the healing process. To learn more about how you can support these programs, visit www.b4bc.org and follow on Twitter @B4BC and Facebook.com.

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Total donations: $125

Goal: $10,000

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