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Serafemme's "Audacity of Pride" TV Spot
Taking Control of our Own Images...
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Total Donations: $2,545
It is becoming an increasingly sad reality that the Lesbian of Color is becoming an unfortunate target. In recent years, we have seen the murder of 15 year old Sakia Gunn, massacres of lesbian couples in Jamaica and repeated ejections of masculine-identified lesbians of color from public restrooms.
Despite the oppression we face, we know to not expect the candlelight vigils that come when members of the majoritarian community are assaulted. We know that our stories do not make first page news and it is for that reason that we must take responsibility for our own visibility.
Serafemme Queer Women of Color Music Festival is committed to increasing the visibility of lesbians of color and has acknowledged the diversity and scope of the average lesbian of color by promoting in non-LGBT outlets including being the first LGBT promotional ad at an AMC Theatre (AMC Magic Johnson Theatre).
With the recent unfortunate news of the cancellation of the Los Angeles Black Gay Pride Beach Party, the ejection of Tanya White from The Beverly Hills Hotel, the ability for news stations to overlook any positive news about the LGBT community yet quickly report the child abuse of a lesbian couple and let's not forget the publisher of a popular of color lesbian magazine deciding she's straight and encouraging others to be straight with the help of God, we can't help but wonder about the negative effect this has on the LGBT community of color, particularly its youth.
If you are 25 and older, you remember a time when people of color, particularly African Americans were only in tv commercials during Black History Month and African American programming, times have changed but when have you ever seen a commercial directed at lesbians of color?
The Serafemme Queer Women of Color Music Festival is producing a 30 second, 180-spot television ad to be broadcast in 3 markets on LOGO, VH1, E! Television and other stations between now and the festival. The commercial will highlight the festival and display images of the artists and people who support the festival to show the faces of the women affected by the aforementioned incidents.
We are under attack as women, as women of color and as bisexual and gay people. Bill O'Reilly recently used the term "lynch party" in a discussion about Michelle Obama
Last year, Don Imus referred to a group of African Ameican basketball players as "nappy headed hos"
Tanya White was referred to as an "it" when she was forced out of the women's restroom
We are looking to raise $5000 to produce and distribute our commercial. With any funds above that, we will continue to generate add'l promotional materials and tv spots to counter the sometimes nonexistent and othertimes negative depiction of our community.
We're ultmately looking to do at least:
2 tv spots - a PSA billboard and PSA magazine ads in African American outlets showcasing LGBT women of color
This year's Serafemme Queer Women of Color Music Festival takes place in the West Hollywood Park Baseball Field and features 7 time Grammy nominated singer/songwriter Natalie "The Floacist" Stewart.
As an added incentive, once we reach our goal of $5000, all contributors to the campaign will go into a raffle to win a round-trip ticket (within the continental United States) to this year's Serafemme festival! All contributors will be listed as supporters of the "Audacity of Visibility" Campaign in this year's Serafemme souvenir book.