| Alive with MissionMe! is a comprehensive, in-school and after-school multisport program with the defined objectives of helping to combat obesity and to put fun back into physical activity. Alive with MissionMe! embraces a “fun to be fit” theme keyed to exciting the child to be at his or her best. The program is inclusive of children at all levels of fitness and health and all levels of abilities.
A primary and growing concern across America is the large percentage of the population categorized as obese, especially among school-age population. Statistics now demonstrate a market decline in physical education program participation in after school physical activities within an attendant rise in overweight children. Data from two national surveys conducted by the Centers for Disease Control and Prevention (CDC) show that the prevalence of overweight is increasing at alarming rates. |