If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques concerning website analytics using the world-standard Google Analytics, a free online tool. You'll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from a website!
Note: This is an online, instructor-led class. You must have internet access and audio (speakers) to participate. You can participate anytime day or night, as little or as often as you like. You will receive login instructions a few days before the start of the class. Your classroom invitation will come from firstname.lastname@example.org and the subject line will be "Lern - Classroom Invitation."