Intro to Email Marketing for Small Business, Arts & Non-profits

Columbus Idea Foundry

Wednesday, March 5, 2014
Columbus Idea Foundry 421 W State St ColumbusOH  43215
Wednesday, March 5, 2014
Columbus Idea Foundry 421 W State St ColumbusOH  43215

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What's Included

Learn how to set up an email newsletter for your small business, art, or non-profit with Mail Chimp. You can start this platform with a fully-functional free version. Keep your clients, members, and patrons informed and interested in what you're doing with great-looking, engaging e-newsletters--send offers, updates, event calendars and more. We'll overview: • Setting up a newsletter database and embedding it on your website and Facebook • Generating a good-looking newsletter with copy and photos (we'll also cover mobile-friendly versions) • How to test your content to improve it over time (A/B split testing and time delivery testing) • How to interpret newsletter analytics--see exactly what your recipients were most interested in! • Suggested techniques for getting subscribers and how to import subscribers you may already have. Taught by Columbus Idea Foundry COO, and Etsy Team Columbus leader Casey McCarty, who manages the marketing campaigns for the CIF and her own creative businesses.

About This Organizer

The Columbus Idea Foundry is Ohio’s largest community workshop, maker space, and learning center.  We offer variety of conventional and high tech tools: wood shop, metal smithing and foundry, laser cutter & engraver, CNC ShopBot, electronics, jewelry, warm glass, photography, and more.

We are home to 20 in-house artists, artisans and small businesses, have a rich network of more than 150 members including 50+ entrepreneurs.

We teach classes, host special events and more. Conveniently located minutes from downtown and the Short North off I-71 and 5th Ave.  Learn more at or email

Organizer Info

  • Columbus Idea Foundry

Map & Direction

Columbus Idea Foundry 421 W State St ColumbusOH  43215
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