iHoops, the youth basketball initiative of the NBA and NCAA, will join forces with the Entertainment League and Ball Up Streetball to dedicate a court for refurbishment and conduct a skills clinic during the 2011 NBA All-Star weekend in Los Angeles.
The Challengers Boys and Girls Club in South Los Angeles will have its basketball court upgraded by iHoops and Spalding, one of iHoops' marketing partners, over the next couple of months. A dedication of the project will take place Sunday before the 2011 NBA All-Star Game at Staples Center.
Several celebrity and NBA guests are expected to attend the ceremony, including Michael Clarke Duncan, Cedric the Entertainer, iHoops CEO Len Elmore, Clark Gregg, Michael B. Jordan, Columbus Short, Dean Cain, Joel David Moore and SAG President Ken Howard.
The Challengers Boys and Girls Club has provided critical services for more than 32,000 at-risk and economically disadvantaged youth in South Central Los Angeles for more than 40 years. Challengers' basketball court was installed in 2001 by Nike, one of iHoops' founding partners.
As part of the ceremony, iHoops will provide basketball and T-shirts to the kids from Challengers at a basketball skills clinic, which will take place during the ceremony. Stars of Ball Up, a streetball league, and the Entertainment League, a Los Angeles-area league for celebrities, will be on hand.