With the introduction of computer timing at this event, the official course record will be established. Although the event is a recreational ride and not a race, the stakes are high among members of the cycling community to have bragging rights to this icon of cycling events.
"We're excited to have the record set for the fastest time at Rosarito Ensenada," said event promoter Gary Foster of Bicycling West. "There's been a lot of talk over the years about who's fastest -- now we'll know." The winning time is expected to be just less than two hours.
The event generates over $10 million of tourism revenue for Baja California each year and benefits impoverished youth through Mexico's family relief agency D.I.F. (El Sistema Nacional para el Desarrollo Integral de la Familia) by facilitating the donation of bicycles from event participants.
The event recently won an award for "Best Cycling Event of 2005" and shared an award for "Best International Cycling Event of 2005" with Le Tour de France and Il Giro d'Italia.
The event begins at 10:00 a.m. in front of the Rosarito Beach Hotel in Rosarito Beach and continues south along the old free road to the Finish Line Fiesta in Ensenada. The event features: computer chip timing; self-seeded elite start; aid stations; U.S. medical support; sag support; traffic control; and a Finish Line Fiesta with live rock-n-roll, food, beer, sodas, massage tables and souvenirs.
Registration is available online through April 17 for $35 and at the event on April 22 for $40.
About the Rosarito Ensenada 50 Mile Fun Bicycle Ride
The Rosarito Ensenada 50 Mile Fun Bicycle Ride, celebrating its 27th anniversary, is the southwest's largest and longest running cycling event. The event is held semi-annually in April and September of each year. Bicycling West, Inc. is a San Diego sports marketing company contracted to promote the Rosarito Ensenada bike ride.
Source: Bicycling West, Inc.; Contact: Gary Foster of Bicycling West, Inc., 619-787-9111, Gary@BicyclingWest.com, http://www.RosaritoEnsenada.com