LIVESTRONG Challenge: Cycling series adds walk, run and Nike 10//2 training

Credit: Joel Saget/AFP/Getty Images
AUSTIN, Texas/PRNewswire via COMTEX -- The Lance Armstrong Foundation (LAF) today introduced the 2006 LIVESTRONG Challenge presented by Nike, a series of fundraising events in five cities across the country supporting the LAF's mission to inspire and empower people affected by cancer.

While the LIVESTRONG Challenge maintains the LAF's previously scheduled signature LIVESTRONG cycling event, the addition of a 10K run and a 5K run/walk will allow people of all ages and physical abilities to participate and raise funds for cancer survivors.

The 2006 LIVESTRONG Challenge will take place in:

  • Orange County, Calif. (June 25)
  • Portland, Ore. (July 30)
  • Denver, Colo. (Aug. 20)
  • Philadelphia, Pa. (Sept. 10)
  • Austin, Texas (Oct. 8)
The LAF encourages individuals and teams to register online at, raise funds in their local communities and participate in one of the regional Challenge events to support the LAF's advocacy, public health and research programs.

"When Lance was diagnosed with advanced testicular cancer, he was presented with the greatest challenge of his life. He faced that challenge and won," said Mitch Stoller, LAF president and chief executive officer. "Now Lance has accepted a new challenge to make cancer a national priority and he needs all people -- walkers, runners, riders, volunteers, donors -- to rise to the challenge and join in this fight."

Registration for the walk, run or ride is $50, which now includes Nike 10//2 training -- 10 weeks of training held twice a week in each Challenge city, prior to the event. Additionally, each participant will receive personal fundraising coaching, Web site tools and an individual Web page to track fundraising progress.

In addition to the one-time registration fee, walkers and runners are required to raise a minimum of $50, and riders must raise at least $500. Any participant raising a minimum of $15,000 will receive an invitation to the Ride for the Roses Weekend, an exclusive event for the LAF's most enthusiastic supporters, scheduled for Oct. 13-15, 2006, in Austin, Texas.

Funds raised through the LIVESTRONG Challenge will enable the LAF to continue helping cancer survivors in Challenge host cities and across the nation with the physical, emotional and practical challenges of cancer. Since its inception in 1997, the LAF has invested nearly $6.3 million in cancer survivorship programs and research in California, Oregon, Colorado, Pennsylvania and Texas.

"Approximately 1.3 million people in the U.S. will be diagnosed with cancer this year. The LIVESTRONG Challenge allows people to do something bold in the face of this disease," Stoller said. "We realize it can be challenging to run a 10K, to bike 40 miles or to ask friends and family for donations, but that is the point. We want participants to challenge themselves and their friends and families to make a difference for cancer survivors. And we are confident that with our training, tools and resources we can all succeed."

To register or to learn more about the LIVESTRONG Challenge, call 888.4.CHALLENGE [888.424.2553] or visit

About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) inspires and empowers people affected by cancer. We help people with cancer focus on living; we believe that unity is strength, knowledge is power and attitude is everything. From the moment of diagnosis, the LAF provides the practical information and tools people with cancer need to live life on their own terms. The LAF serves its mission through advocacy, public health and research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. For more information, visit

Source: Lance Armstrong Foundation; Contact: Allison Wright of Lance Armstrong Foundation, 512-279-8356, or;


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